With the craft beer industry going through a massive growth spurt, the famous Fat Tire by New Belgium was a crowd pleaser reigning #3 in the category. What most consumers didn’t know is that New Belgium had a suite of craft beers widely undiscovered. Each beer had unique packaging and personality but lacked consistency for the brand.

By unifying the products we created a branded house of craft beer that is elevated, stands out amongst the competition and modern while keeping it’s playful, artistic heritage.