Benefit Cosmetics

Benefit is a very playful, whimsical and animated brand. While it's geared toward a younger audience of tweens and teens, they want to be taken seriously in the beauty industry as an efficacious cosmetics company. Benefit worked with us to create several different campaigns, new product creative and annual lookbooks always with the goal of attracting new and young users while maintaining a premium reputation.

Design

Art Direction

Advertising

Project from Hatch

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