Odwalla was one of the original fresh-squeezed juice companies that was as close to farm to table as you would get! While it was well loved in California, other areas of the country didn’t know the brand as well. The competition was growing and Odwalla had challenges standing out, and organizing the many skus on shelf.

Create a brand system that keeps all of Odwalla’s fun personality, but reimagine it so that it had a strong brand presence on shelf and was an easy shopping experience. ​



Brand Activations


Project from Hatch

© 2021 Ashley Rocha. All Rights Reserved.